Emily Clark

In 2025, the U.S. pet industry is projected to top $157 billion—a staggering climb from roughly $90 billion in 2018. Yet while the headline number captures attention, the real story lies beneath: what’s fueling this continued growth, and what does it mean for pet owners, brands and the broader economy? This article unpacks the drivers behind the … Read more

In the United States in 2025, the landscape of pet ownership is shifting dramatically—driven in large part by Millennials and Gen Z. These younger generations are not simply following the patterns of earlier pet‑owners; they are redefining what it means to live with and care for pets. From owning multiple animals to prioritizing wellness, sustainability and … Read more

Our companion animals bring immeasurable joy—but they also carry a surprisingly large environmental footprint, especially through their diets. In the U.S., where pet ownership is extensive and premium meat‑based foods are common, the impact is anything but negligible. Understanding where that footprint comes from and how we can reduce it helps us love our pets … Read more

In 2025, pet insurance has become one of the fastest-growing segments of the American insurance industry. Once seen as an optional luxury, it’s now viewed as an essential safeguard for millions of pet owners facing rising veterinary costs and increasingly complex medical procedures. Yet beneath the surge in policies and marketing promises lies a critical … Read more

When it comes to our furry companions, most pet owners would do anything to ensure their health and happiness. But what happens when your dog swallows a toy, your cat develops kidney issues, or your rabbit needs surgery? The costs can be staggering — often reaching thousands of dollars. This is where pet insurance comes … Read more